#Football First
Sprint Management Global
Our Global Football Department boasts over 25 years of invaluable experience in football representation.
With an extensive network within both the men’s and women’s game, as well as a worldwide group of connected agents, we have established a strong and far-reaching influence in the industry.
Elite Representation
Global Football Management
Sprint Management Global (SMG) represents and promotes football (soccer) players in professional leagues acround the globe.
With an extensive network in the football industry and a team of qualified agents worldwide, we prioritise assisting players in excelling on the pitch and maximising their opportunities. Our focus is on ensuring that players perform at their best and make the most of every chance that comes their way.
Client Services
Football Agent Services
SMG is an athlete representation and sports promotions consultancy providing bespoke solutions to athletes, teams, and brands.
We work with athletes who have an obsession with winning and a desire to reach the summit of their sport.
We work with professional teams that strive to achieve results both on and off the pitch, field, track, and course.
We work with brands that are inspiring to engage with athletes, teams and their loyal fan base.
SMG Football allows athletes, teams, and brand to maximise their opportunities, develop their personal brand and create exciting plans for the future.
We essentially help our clients join up the dots.

Contract Negotiation
SMG Football specialise in negotiating employment and endorsement contracts all over the world.
We have the professionalism, market knowledge, expertise, and finesse to get the right deal for you.

Global Club Sourcing
SMG has developed a global network of strategic partners and sports-based contacts.
This is designed to help our clients find the right country, league, and club that fits their career strategy.

Personal Brand
Developing a personal brand and media profile has become an important component of today’s modern football player.
We help develop a player’s digital presence and source fresh media and PR opportunities.

Career Pathway
SMG develop a career strategy focused on the short / medium and long term for all of our clients.
Making the transition to a new career can be challenging. We help clients prepare for the future and discover exciting opportunities.
On the Pitch
Client Latest
Talent ID for Agents
Bryanna Caldwell Leads Simcoe County Rovers to National Glory.
Congratulations to Sprint Management Global client Bryanna Caldwell on helping Simcoe County Rovers win the Women’s Inter-Provincial Championship. The Rovers made Canadian soccer history by becoming the first League1 Ontario team to lift the title, defeating League1...
Elena Milam joins Apollon Ladies FC
Sprint Management Global is pleased to announce that goalkeeper Elena Milam has signed with Cypriot Champions, Apollon Ladies FC. She will now prepare with her new team for the UEFA Women’s Champions League Second Round Qualifying Semi Final against Young Boys on 27...
FOOTBALL INDUSTRY
SMG INSIGHT
Talent ID for Agents
The English Football Pyramid
The English Football Pyramid system can be confusing at first! With terms like Levels, Steps,...
Footballs Cultural Misfits – Why some footballers fail!
Just because a club is looking for a centre-back or striker doesn’t automatically mean you’re the right fit. This is a common mistake players, agents, and even scouts overlook.
The right role is more than just filling a gap. The style of play, tactical demands, and team dynamics all impact whether a player can succeed. For example, a club may need a centre-back who thrives in a high defensive line, but that might not align with your strengths. Similarly, a striker may be needed, but the team’s system may not match your style of play.
A cultural mismatch can lead to frustration, missed opportunities, and failure. Players must ensure the club and role are a natural fit for their skills, strengths, and career goals.